corporate-communications-job-description-and-what-to-expect-corporateenglish.biz

Amanda White

July 18, 2025

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What the corporate communications job description really covers

The corporate communications job description is more dynamic than most professionals realize. It blends internal engagement, external storytelling, brand messaging, and crisis management into one strategic function. This role is vital to shaping how a company communicates with both its employees and the outside world.

From onboarding materials and internal emails to media relations and investor communication, corporate communications professionals wear many hats. A typical day might involve writing a press release in the morning, managing employee town hall logistics by afternoon, and preparing talking points for a CEO’s video message by evening. These responsibilities require more than writing skills—they demand strategic thinking, emotional intelligence, and alignment with business goals.

Professionals in this field need to master both proactive and reactive communications. Proactive work includes editorial planning, brand narrative development, and stakeholder messaging. Reactive work involves crisis response, managing negative press, or internal issues like restructuring. The importance of this function is growing, as highlighted in Why Corporate Communications Careers Are Growing Globally. More than ever, businesses need clear, consistent, and culturally aware communication strategies.

Additionally, corporate communication professionals often serve as advisors to the C-suite, guiding leadership on messaging tone, content, and timing. Their input helps shape perception, manage expectations, and foster trust. A comprehensive corporate communications job description thus reflects not only tactical duties but also strategic influence. This multifaceted role is becoming increasingly critical in a world where miscommunication can rapidly spiral into a PR crisis.

Table of Contents

Core corporate communications tasks and internal messaging

Among the most essential corporate communications tasks is managing internal messaging—a crucial function for employee engagement and organizational cohesion. Effective internal communications help employees feel informed, aligned, and valued. This is why the corporate communications job description often starts with duties such as creating newsletters, intranet updates, executive emails, and internal campaigns.

These tools serve multiple purposes: they share updates on company direction, celebrate achievements, introduce new policies, and even address challenges transparently. By doing so, they build trust between leadership and staff. Internal messaging also supports the rollout of strategic initiatives. For example, launching a new corporate value or DEI (Diversity, Equity & Inclusion) program often requires a series of well-crafted messages, FAQs, and leadership endorsements.

Comms professionals must also ensure internal language is inclusive, culturally appropriate, and aligned with the company’s tone. Collaborating with HR and department heads helps create messaging that resonates across departments and geographies. This is especially critical in global companies where nuances in language and culture can affect how a message is received.

In some cases, companies even offer language development tools to help staff engage better across borders. For example, providing access to platforms like Learn English with online English teacher supports global team integration. According to Choosing the Best Corporate Communication Solutions for Your Team, integrating such tools boosts engagement, comprehension, and ultimately, productivity.

The corporate communications job description must also account for internal feedback mechanisms. Comms professionals often run employee surveys, host feedback sessions, or monitor engagement metrics to refine their messaging. When internal communication is done right, it doesn’t just inform—it inspires.

Media handling & PR job functions in modern business

One of the core pillars in a corporate communications job description is media relations—a space where PR job functions come alive. This involves developing and managing relationships with journalists, responding to media inquiries, and proactively pitching stories. A successful media strategy is not reactive; it’s a proactive, planned effort aligned with the broader company narrative.

A corporate communicator may begin their day reviewing news mentions, then coordinate with product teams for an upcoming launch, preparing a media kit with press releases, FAQs, and executive quotes. They’re also responsible for vetting opportunities for earned media: speaking engagements, podcast interviews, bylined articles, and more. Each opportunity needs tailored messaging.

Media handling includes crisis management. When an issue arises—whether it’s a product recall, executive scandal, or cyber breach—the comms team is expected to provide immediate and strategic responses. Having a crisis playbook is key, but real-time judgment and calm are equally critical.

Importantly, this function connects directly with brand reputation. Comms teams monitor sentiment analysis tools and media monitoring dashboards to understand how the company is being perceived and adjust messaging accordingly. According to Top Corporate Communication Skills You Need for Career Growth, mastering media relations skills can significantly accelerate a comms career.

Moreover, PR job functions today are intertwined with digital media. Social platforms, influencers, and content marketing now complement traditional media channels. A press release may be repurposed into a LinkedIn post, a thought leadership piece on Medium, or a short CEO video for YouTube. Understanding this ecosystem helps communicators amplify messages across audiences.

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How comms specialist duties tie into strategic branding

At the intersection of brand and message lie comms specialist duties. These professionals are responsible for ensuring every word, image, and tone aligns with the company’s strategic branding. The corporate communications job description increasingly highlights branding as a top priority.

This starts with consistency. Whether drafting a CEO blog, product announcement, or sustainability report, comms specialists must maintain a consistent voice, style, and messaging framework. This requires close collaboration with brand teams, design teams, and sometimes legal, especially for regulated industries.

They also oversee storytelling that humanizes the brand—featuring customer success stories, employee spotlights, or community initiatives. These narratives build emotional connections and reinforce brand values. Campaigns like “Meet Our People” or “Innovation in Action” often originate in corporate comms.

Visuals matter too. Comms specialists work with creative teams to pair compelling imagery with clear messaging. They ensure the brand identity is represented across formats—be it email, social, or video.

Measurement plays a role here. A successful branding initiative might be evaluated by engagement rates, media mentions, or perception surveys. Comms specialists regularly report on these to senior stakeholders to demonstrate value and refine strategy.

As How to Build a Communications Team Org Chart That Works emphasizes, the comms team structure should support seamless branding and storytelling across departments. In many cases, comms specialists become guardians of the brand voice, ensuring it resonates in every communication.

Business communication jobs: collaboration with cross‑functional teams

Business communication jobs extend far beyond the comms department. To be effective, corporate communication professionals must collaborate with virtually every team in the organization. This cross-functional approach enables aligned, accurate, and impactful messaging.

For example, comms teams partner with HR on internal programs like onboarding, DEI initiatives, or benefits rollouts. These projects require tailored messaging that is both empathetic and informative. With Legal, they collaborate on policy changes, compliance updates, or responses to regulatory issues.

Partnership with Marketing is common too—especially around product launches, campaigns, and customer engagement. Here, communicators help ensure messaging is aligned internally and externally. Finance might require support on annual reports, earnings calls, or budget updates.

The corporate communications job description must therefore include strong interpersonal and project management skills. Managing multiple stakeholders with different communication styles is a daily challenge.

Digital tools play a huge role in this collaboration. Platforms like Slack, Teams, or Confluence enable seamless coordination across geographies. Content calendars, approval workflows, and messaging repositories help ensure consistency.

The broader aim is message harmony. When cross-functional communication is effective, employees receive clear, consistent updates, customers understand product benefits, and stakeholders trust the brand. This collaborative spirit defines the modern business communication job.

Comms manager responsibilities: leadership, metrics, crisis response

As one advances into management, comms manager responsibilities grow significantly. While specialists focus on execution, managers are strategists, coaches, and change agents.

Leadership is a central pillar. Managers guide teams on tone, style, prioritization, and platform strategy. They review content, mentor junior team members, and coordinate cross-functional initiatives. Their role involves uniting different voices into one consistent company narrative.

Measurement is another key aspect. Comms managers define success metrics—open rates, sentiment scores, employee engagement stats—and use analytics tools to track and refine messaging. Dashboards and quarterly reports become standard practice.

Crisis response also becomes a greater responsibility. Managers lead the communication strategy during emergencies, working with executives and legal to develop holding statements, media responses, and employee guidance. Their calm leadership in chaotic moments is vital.

Resource planning and budgeting also fall under the manager’s scope. They decide whether to bring in external agencies, invest in tools, or expand the team.

As described in Communications vs Public Relations Key Differences in Strategy, comms managers must distinguish between brand strategy and press tactics. Their role is to oversee the entire messaging landscape.

They are also responsible for building a culture of transparency and responsiveness within the company—hallmarks of excellent corporate communication.

How to grow from comms specialist to manager — and the skills you’ll need

Aspiring to move from a specialist to a comms manager? The journey begins with skill-building and visibility. First, hone your core skills—writing, editing, storytelling—but also grow in stakeholder management, analytics, and campaign strategy.

Take initiative. Volunteer to lead projects, present in team meetings, or coordinate cross-functional campaigns. Document successes and build a portfolio of strategic wins. Exposure to executive communication is also key—shadow senior comms or draft leadership messages to understand tone and expectations.

Knowledge-building is ongoing. Learn tools like Google Analytics, Sprout Social, or internal engagement platforms. Read widely—PR case studies, crisis simulations, and leadership books.

Mentorship helps too. Ask for feedback, seek advice from senior peers, and offer to mentor interns. Your ability to coach others is part of your leadership potential.

Most importantly, align with the broader goals in your corporate communications job description. Understand how messaging influences culture, brand, and performance. The shift to management isn’t just about responsibility—it’s about vision.

When you’re ready to lead, you’ll find the opportunities expanding beyond your expectations. This is especially true in large enterprises, where experienced communicators can transition into Corporate Affairs, ESG comms, or investor relations.

How to reach us—and why speaking corporate‑level English matters

Communication is more than language—but language matters deeply. At CorporateEnglish.biz, we help teams sharpen their English so they can deliver world-class corporate messaging.

If you’re a communication leader looking to upskill your team, or a manager planning a global rollout, let’s connect. Our flexible, real-time phone English program connects your team to native-speaking trainers who understand corporate nuances.

You can get in touch through Contact Us | CorporateEnglish.biz to learn more.

The more confident your teams are in English, the more effective your corporate communications will be—everywhere you do business.

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