Corporate Communications Job Description and What to Expect

Amanda White

July 18, 2025

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What the corporate communications job description really covers

The corporate communications role is more multifaceted than many professionals might expect. It combines internal engagement, brand storytelling, public messaging, and crisis response into a cohesive strategic discipline. This position plays a crucial role in defining how an organization speaks to both its internal team and the external world.

Whether it’s developing onboarding content, drafting internal announcements, handling media outreach, or communicating with investors, those in corporate communications juggle a wide range of responsibilities. A single day could start with crafting a press release, shift to organizing a town hall meeting, and wrap up with drafting a CEO’s video talking points. Succeeding in this field calls for more than writing talent—it requires strategic insight, emotional intelligence, and alignment with the organization’s broader objectives.

Professionals in this field need to master both proactive and reactive communications. Proactive work includes editorial planning, brand narrative development, and stakeholder messaging. Reactive work involves crisis response, managing negative press, or internal issues like restructuring. The importance of this function is growing, as highlighted in Why Corporate Communications Careers Are Growing Globally. More than ever, businesses need clear, consistent, and culturally aware communication strategies.

In addition to their day-to-day responsibilities, corporate communication professionals frequently act as trusted advisors to senior executives, offering guidance on the tone, substance, and timing of key messages. Their expertise plays a crucial role in shaping public perception, setting expectations, and building credibility. As a result, a thorough corporate communications job description encompasses not just operational tasks but also high-level strategic input. In today’s fast-paced environment, where a single misstep can quickly escalate into a public relations issue, the importance of this multifaceted role continues to grow.

Core corporate communications tasks and internal messaging

One of the most critical responsibilities in corporate communications is overseeing internal messaging—a key component for fostering employee engagement and maintaining organizational unity. Strong internal communication ensures that employees feel informed, connected, and appreciated. That’s why many corporate communications job descriptions begin with responsibilities like drafting newsletters, updating the intranet, composing executive messages, and executing internal campaigns.

These communication tools fulfill a variety of objectives: they convey company direction, highlight successes, introduce new procedures, and communicate challenges in an open manner. In doing so, they strengthen the trust between leadership and employees. Internal messaging also plays a pivotal role in launching strategic programs. For instance, implementing a new corporate value or Diversity, Equity & Inclusion (DEI) initiative typically involves a sequence of thoughtfully written communications, detailed FAQs, and visible support from leadership.

Communication professionals must ensure their internal messaging is inclusive, culturally sensitive, and consistent with the organization’s voice. Working closely with HR and department leaders allows them to develop messages that resonate across teams and regions. This collaboration is especially important in multinational companies, where language and cultural nuances can significantly impact how messages are understood and received.

In some cases, companies even offer language development tools to help staff engage better across borders. For example, providing access to platforms like Learn English with online English teacher supports global team integration. According to Choosing the Best Corporate Communication Solutions for Your Team, integrating such tools boosts engagement, comprehension, and ultimately, productivity.

A well-rounded corporate communications job description should also include internal feedback systems. Communication professionals frequently conduct employee surveys, organize feedback forums, or track engagement data to enhance the effectiveness of their messaging. When executed effectively, internal communication does more than share information—it motivates and energizes.

Media handling & PR job functions in modern business

Media relations is a foundational element of any corporate communications job description—it’s the arena where public relations responsibilities take center stage. This area encompasses cultivating relationships with journalists, fielding media inquiries, and proactively pitching stories to secure coverage. An effective media strategy is not simply reactive; it is a forward-thinking, well-structured approach that aligns with the company’s overarching narrative.

A typical day for a corporate communicator might begin with scanning media coverage, followed by collaborating with product teams on an upcoming launch. They may be tasked with assembling a comprehensive media kit that includes press releases, key talking points, FAQs, and executive quotes. These professionals also evaluate potential opportunities for earned media, such as conference speaking slots, podcast features, or authored articles—each requiring customized messaging to suit the audience and outlet.

Managing media also means being prepared for crisis communication. Whether dealing with a product failure, leadership controversy, or cybersecurity breach, the communications team must respond swiftly and strategically. While having a detailed crisis communication plan is essential, it’s equally important to exercise sound judgment and maintain composure under pressure.

Importantly, this function connects directly with brand reputation. Comms teams monitor sentiment analysis tools and media monitoring dashboards to understand how the company is being perceived and adjust messaging accordingly. According to Top Corporate Communication Skills You Need for Career Growth, mastering media relations skills can significantly accelerate a comms career.

In today’s landscape, PR responsibilities are closely connected to digital media. Social networks, influencer collaborations, and content marketing strategies now enhance traditional media efforts. For instance, a press release might be adapted into a LinkedIn update, a thought leadership article on Medium, or a brief CEO video shared on YouTube. Mastering this interconnected ecosystem allows communicators to effectively extend their reach and engage diverse audiences.

How comms specialist duties tie into strategic branding

Comms specialists operate at the crucial intersection of brand and messaging. Their role involves making sure that every piece of communication—whether it’s a word, image, or tone—reflects the company’s strategic brand identity. As such, modern corporate communications job descriptions are placing increased emphasis on branding as a core responsibility.

Consistency is key. From CEO blogs and product announcements to sustainability reports, comms specialists must uphold a uniform voice, style, and messaging structure. This often requires close coordination with branding teams, designers, and even legal departments—particularly in highly regulated sectors.

They also lead the development of stories that make the brand more relatable, such as highlighting customer journeys, showcasing employee achievements, or spotlighting community involvement. These stories foster emotional engagement and reinforce the company’s values. Many campaigns, like “Meet Our People” or “Innovation in Action,” are initiated by corporate communications teams.

Visual storytelling is just as important. Comms specialists collaborate with creatives to ensure visuals complement the message and accurately reflect the brand’s identity—across all formats, whether email, social media, or video.

Metrics are essential to their work. Branding efforts are often measured by engagement metrics, media coverage, and perception studies. Comms specialists use these insights to report back to leadership, demonstrate impact, and fine-tune communication strategies.

As How to Build a Communications Team Org Chart That Works emphasizes, the comms team structure should support seamless branding and storytelling across departments. In many cases, comms specialists become guardians of the brand voice, ensuring it resonates in every communication.

Business communication jobs: collaboration with cross‑functional teams

Business communication roles stretch well beyond the communications department. To succeed, corporate communication professionals must work closely with nearly every team in the company. This cross-functional collaboration ensures that messaging is coordinated, precise, and impactful.

For instance, communications teams often join forces with HR on initiatives such as onboarding, diversity and inclusion programs, or benefits communications. These efforts demand customized messaging that’s both thoughtful and informative. When working with Legal, communicators support the dissemination of policy changes, compliance notices, and responses to regulatory matters.

Collaboration with Marketing is also frequent—especially around product rollouts, campaigns, and customer engagement efforts. In these scenarios, communication specialists play a key role in aligning messaging across internal and external audiences. Finance teams may also seek communications support for earnings reports, budget updates, or investor communications.

As a result, a corporate communications job description should emphasize strong interpersonal and project management skills. Balancing input from multiple stakeholders—each with unique communication preferences—is a common challenge.

Digital collaboration tools are essential in this environment. Platforms like Slack, Microsoft Teams, and Confluence facilitate smooth coordination across time zones and departments. Tools such as shared content calendars, approval workflows, and messaging libraries further promote consistency.

Ultimately, the goal is unified messaging. When cross-functional communication flows smoothly, employees stay informed, customers grasp the value of products, and stakeholders build trust in the brand. This spirit of collaboration is at the heart of today’s business communication roles.

Comms manager responsibilities: leadership, metrics, crisis response

As professionals move into managerial roles, the responsibilities of a communications manager expand considerably. While communication specialists tend to focus on execution, managers operate as strategists, mentors, and drivers of change.

Leadership becomes a key responsibility. Managers provide direction on tone, style, content priorities, and platform usage. They oversee content reviews, support the development of junior team members, and manage cross-functional projects. A major part of their job is harmonizing diverse inputs into a unified corporate voice.

Another core duty is measurement. Communications managers establish key performance indicators such as email open rates, sentiment analysis, and employee engagement metrics. They leverage analytics tools to monitor and improve messaging efforts, with dashboards and quarterly reporting becoming a routine part of their workflow.

Crisis communication takes on increased importance. Managers spearhead strategic responses during critical incidents, collaborating with executives and legal teams to craft holding statements, address media inquiries, and provide clear guidance to employees. Their steady leadership during crises is essential.

They also handle resource allocation and budgeting. This includes determining when to hire external agencies, invest in new tools, or grow the internal team to support expanding communication needs.

As described in Communications vs Public Relations Key Differences in Strategy, comms managers must distinguish between brand strategy and press tactics. Their role is to oversee the entire messaging landscape.

They are also tasked with fostering a culture of openness and agility within the organization—key characteristics of outstanding corporate communication.

How to grow from comms specialist to manager — and the skills you’ll need

Looking to transition from a communications specialist to a manager? It starts with building your skill set and increasing your visibility. Begin by sharpening your fundamental abilities—writing, editing, and storytelling—while also expanding your expertise in stakeholder engagement, data analysis, and campaign planning.

Proactively seek opportunities to lead. Step up to manage projects, speak at team meetings, or coordinate initiatives that involve multiple departments. Keep a record of your achievements and develop a portfolio that highlights your strategic contributions. Gaining experience with executive communication is also valuable—observe senior communicators or help draft messages for leadership to better understand tone and expectations.

Continuous learning is crucial. Familiarize yourself with tools like Google Analytics, Sprout Social, and employee engagement platforms. Stay informed by reading PR case studies, crisis communication exercises, and books on leadership.

Mentorship can accelerate your growth. Ask for constructive feedback, learn from experienced colleagues, and support junior team members. Demonstrating your ability to mentor is a key indicator of leadership readiness.

Above all, stay aligned with the larger objectives outlined in your corporate communications job description. Recognize how messaging shapes company culture, strengthens brand identity, and drives performance. Advancing to management is not just about taking on more tasks—it’s about embracing a broader vision.

Once you’re prepared to lead, you’ll discover that opportunities abound—especially in larger organizations, where seasoned communicators often move into areas like Corporate Affairs, ESG communications, or investor relations.

How to reach us—and why speaking corporate‑level English matters

Effective communication goes beyond words—but words still carry significant weight. At CorporateEnglish.biz, we specialize in helping teams refine their English skills to craft top-tier corporate messaging.

Whether you’re a communications leader aiming to enhance your team’s capabilities or a manager preparing for a global launch, we’re here to support you. Our adaptable, real-time phone-based English training links your team with native-speaking coaches who understand the subtleties of corporate communication.

You can get in touch through Contact Us | CorporateEnglish.biz to learn more.

The more proficient your teams become in English, the stronger your corporate communications will be—no matter where your business operates.

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